New Hampshire Identity

At the time of this project New Hampshire was changing their approach to tourism. They wanted to keep the New England charm they are known for while attracting younger adventure seeking tourists. My goal was to change their current logo to one that would show the combination of two worlds; the old and the new. I did this by combining hand drawn text with a serif font. I applied the mark to stationery, business cards, envelopes, signage, regional maps, a state website, and designed a mobile application. As part of the rebranding I also made a brand guideline.